- Helping heritage sites manage tourism more sustainably
- Transnational networking to share best practices and to pass on lessons learnt
- Improvement of stakeholder knowledge about tourism challenges and the importance of sustainability at heritage sites.
- Provision of educational and awareness raising material/activities to potential heritage ambassadors
- Helping tourism service providers and site ambassadors communicate key messages.
- Improving stakeholder capacity to sustainably utilize local assets, resources & regional opportunities
